Web Development Blog

Ecommerce can be really confusing, especially when it is explained to you
by programmers and merchant banks. They speak a language that most of us just
don’t understand. I’m a web designer who used to be completely befuddled by
the whole ecommerce thing. So, in this article, I want to demystify ecommerce
for you and tell you exactly how I do it from start to finish. This tutorial
is about my personal experience and therefore only covers one way to do ecommerce,
but I know it works. Here is what you will learn in this order:

1. How to set up web hosting for an online store.
2. Installing an online store.
3. Getting a merchant account and payment gateway.
4. Configuring the store with the gateway.

Where to get a web host

Any web host should work for your online store that will allow you to install
your store software, has the necessary requirements for your store software,
and allows SSL certificates to be installed.

All of the store software that I’ve used gets installed through a browser,
so all you really need is an FTP or SSH connection to the server.

As for software requirements, you’ll want to make sure that your host has
what your store needs. For the stores that I use, that means my host has to
have PHP and MySQL.

My host will install my SSL certificates for me, so that is a good deal since
doing this yourself requires the knowledge of how to do it (which I lack).
A lot of web hosts will do this since they also sell the certs.

What host do I use and recommend? Dathorn.com is a great host that I’ve been
using since 2001. It is a shared reseller host, so if you need a dedicated
server, this is not the place to go (although Andrew can probably set something
up for you), but for stores just starting out, this is the perfect place. You
can sign up through my affiliate link to kick me back a few.

What online store to use

I personally use and recommend LiteCommerce. It is easy to set up and install,
and has a lot of extra features that you can purchase. The pricing structure
allows you to purchase just the store, and then additional add-ons if you need
them. I like how easy the store is to customize, both the look and feel and
the features. Plus they have pretty good support (I don’t say great because
it can take a while to get some help sometimes).

I’ve also tried and don’t recommend Zen Cart and CubeCart. Both are too difficult
to make them look how you want, and are just confusing. Plus, since Zen Cart both of
these are is open source, your only recourse for support is through forums, which
I spent a ton of time in. According to Al down in the comments, Cube Cart has great customer service, but last time I installed it, it just didn’t jive with my style. Just spend a bit of cash to get a store that works
right.

Installing your online store

Once you have purchased your store software, use the installation instructions
that came with it to install. For LiteCommerce, all you have to do is upload
the files to the server with FTP, and then use the install wizard from a web
browser. It is very easy.

Getting a merchant account and payment gateway

This is probably the most confusing part of the whole deal and was the biggest
road block for me when starting ecommerce sites, but it is really pretty easy
once you understand what these two elements of ecommerce are. While this isn’t
the most technical explanation of what these two elements are, it is how I
understand them as a layman. The payment gateway is the same thing as a POS
box in a bricks and mortar store. It is the thing that validates or denies
the customer’s credit card and sends the transaction to the merchant account.
The merchant account is a kind of bank account that can accept transfers from
financial institutions and transfers money into your personal bank account.
That’s it and is all you really need to know.

Where can you get a merchant account and payment gateway? Well, they are
all over the place, but I’ve done the searching for you and have found CDG
Commerce to be a great place to do business. They offer great customer support
through live chat help and email. They are also a one stop shop for buying
both a merchant account and a gateway. If you want CDG Commerce to work with
LiteCommerce, just make sure you purchase the Authorize.net gateway along with
the merchant account. You can sign up for CDG Commerce, or just get a rate
quote, through my web development business, Ehly Design, here.

Configuring the store with the gateway and setting up SSL

Lastly, once you have purchased your store, gotten a merchant account and
payment gateway, then the last two things to do are to set up the store with
the gateway, and set up SSL.

First you’ll need to set up SSL. Like I said before, I purchase these through
my host and have him do this for me. Then all I need to do is configure LiteCommerce
to have SSL enabled. Simple. The only caveat here is that your site has to
be live on your host at the domain name it will be at. For example, if you
are building your store on a test server, and are going to move to a live server,
then you can’t get an SSL certificate because you can only get a certificate
for where the site is actually located (in other words, the certificate is
tied to the domain). This means that you’ll need to develop your store in
an unlinked folder on the “final resting place” server to hide it from the
rest of the world and then either move the store later, or simply link to it
once it is ready.

To set up the store with the gateway you’ll need to configure the store to
use the gateway’s API for transactions. That sounds difficult, but it is really
not. For LiteCommerce, this means installing the Authorize.net transaction
add-on module, and entering your transaction key and account id in the module’s
configuration options. It is all in the manual that comes with the add-on download.
Once correctly configured your store is ready for processing. You can do some
test orders in test mode to make sure that the transactions are going through.
Once you do that you can process a live transaction and void it from the gateway
management interface.

Well, I hope this tutorial has helped you get a grasp of an actual way to
do ecommerce and has demystified it a bit for you. I wrote this because I
got so tired of reading about this in the abstract and wished someone had jus
told me how they did it when I was researching this stuff. Your next steps
to making millions with your online store are to:

• Sign up for hosting
• Purchase your store software
• Get a merchant account and payment gateway

Have a great day!

3 Comments »

If you are a blogger you’ll hear or read the term ‘great content’ thrown around all over the place. They say, “If you want to have a great blog, simply write great content”, or “If you want to make a ton of money with your blog, write great content”, or “If you want to get tons of traffic write great content”.

Well, what is great content? This posts aims to answer that question. Let’s think about what makes a post great:

Great content is…

• worth linking to
• unique
• well written

Worth linking to

You’ve most likely come across a post on someone else’s blog that made you want to link to it. This is one, if not the goal, of great content. You want people to link to your blog because that will in turn generate more traffic, increase various rankings, etc. So you’ll need to write content that is worth linking to. How do you do that? Well, you have examples in all of the posts you have been linking to. Are you’re posts up to snuff with those? Would you link to your own posts? If the answer is no (and be really honest and critical) then chances are you are going to have to write better. Use the posts that you are reading on a daily basis to act as a mentor for your writing. Over time and with practice you’ll develop a keen sense for what is a good post and what is not.

Unique

Now you don’t have to pull an idea out of the ether that no one has ever written about before, and if you can, then you don’t need to read this. However, if you are like the rest of us, then coming up with unique content is the day in and day out task that makes blogging challenging. What you do need to do is write about your topic in a unique way. Some writers call this ‘voice’, and it basically is how you come across to your readers. Do you always echo what others say on your blog, or do you give your unique stance or opinion when you write? People are coming to your blog because they want to know what you think, not what Joe Blogger thinks.

Well written

While you don’t have to be an English major to write a blog, your posts do need to be well written. Nothing is more frustrating than wading though someone else’s half assed attempt (or non-attempt) at proof reading. You need to proof your posts for spelling accuracy, grammer, and to make sure your links are working. I know that there are lots of famous blogs out there that are horribly written, but until you are famous, you should probably invest some time in writing quality posts.

A note about quality

When posting, always shoot for quality over quantity. You’ll need to decide for yourself and for your blog exactly what that means, but in general, all of your posts should be of above average to great quality (judge your quality against the top blogs in your niche, or against the blogs you read in your niche). Don’t let that urge to post something crappy simply because you are behind in your blogging schedule get to you. Remember that what you let go out the door reflects on your blog greatly and your readers will thank you with linkbacks if they always read quality “great content”.

1 Comment »

I’ve been reading about web automation with php and StumbleUpon this week.

• Web Automation
  I’ve been looking into web automation for a few projects I’ve been brainstorming. I’ve figured out that I know most of the methods to do this, and this resource helped me to put it all together.
• A Comprehensive Guide to StumbleUpon
  Found Dosh Dosh this week. What a great blog! This is probably the best guide to StumbleUpon that I’ve found! I subscribed to this blogs feed because I thought it was so good - definitely worth a look around.
• Massive Amounts Of Traffic With Stumble Upon
  Again, more on StumbleUpon. This post offers more useful tips on how StumbleUpon works. Worth the read.

If anyone knows of a good way to automate a browser I’d be interested in that.

2 Comments »